Visual assets are:
ImagesDiagramsInfographicsCharts and other visual-oriented pieces of contentWhy It Works:Visuals are super-duper easy to link to. For example, when you publish a chart on your site, you get a link anytime someone shares that chart on their site. This powerful “share my image and link to me when you do” relationship simply doesn’t work for text-based content.
Real-Life Example:A few years ago I published this visual about Google CTR on my site.
To date, this visual has been linked to dozens of times (many of which came from authoritative sites in the marketing niche).
Sure, some of these links would have come in even if I had listed the same data in a table.
But a good chunk of these links (I’d estimate 75%) were created because I presented the info as a visual.
In fact, lots of my links came from people directly posting my visual on their site (and linking back to me as the source):
And the funny thing is, even though it’s been several years, people STILL link to my visual every month. That’s the power of creating visual assets.